A few years back, country superstar Reba McEntire launched her REBA brand, a line that includes clothing, footwear, home collections and other products. But now, two more country stars are looking be fashionistas, too.
Toby Keith and Taylor Swift each recently announced they’re expanding the already-diverse scope of their respective celebrity brands by jumping into the fashion biz with their own self-approved lines.
Specifically, Keith has created a new clothing line called TK Steelman that was developed in partnership with Royal Merchandising Group—a company that already produces merchandise for the country star’s restaurants. The line debuts Feb. 18 in Las Vegas.
Meanwhile, country-pop princess Swift is sticking with what she knows; namely, sundresses. On Feb. 1, the starlet's economically priced line of sundresses will debut at and be sold exclusively through Wal-Mart.
Swift says she will be among the first to don the self-approved designs, which are marketed by L.e.i., whose L.e.i. jeans Taylor endorsed in the brand's extensive 2008 ad campaign. (The dresses will run $14-$20, according to early reports.)
Meanwhile, country-pop princess Swift is sticking with what she knows; namely, sundresses. On Feb. 1, the starlet's economically priced line of sundresses will debut at and be sold exclusively through Wal-Mart.
Swift says she will be among the first to don the self-approved designs, which are marketed by L.e.i., whose L.e.i. jeans Taylor endorsed in the brand's extensive 2008 ad campaign. (The dresses will run $14-$20, according to early reports.)
- To read the full scoop on both artists new fashion lineups, please access Country music 'behind the seams'. ...
No comments:
Post a Comment