April 12, 2009

Joe Nichols to star in 'Pure Country' on Broadway


Country music’s
Joe Nichols is about to add Broadway to his professional resume. Yep, the four-time Grammy nominee is heading to the big stage come next year.

Now promoting his latest country single, “Believers,” which was recently released to country radio by the singer’s Universal South label, Nichols was offered, and accepted, the lead role in the Broadway production of Pure Country.

Texan George Strait made the role famous in the Pure Country movie, and according to the stage production’s producer, the Tony Award-winning Randall L. Wreghitt, the musical is in the process of securing the remainder of its financing and casting, with plans to open in early 2010.

"Pure Country is thrilled to welcome Joe Nichols to the family," Wreghitt said. "Not only does Joe bring his incredible talents to the project, but an understanding and authenticity to the role of 'Rusty' (originally 'Dusty' in the movie) that his fans and fans of the movie are going to love. We are very excited and proud to bring Pure Country and Joe Nichols to Broadway."

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